A chat with Cristina Leontii – Marketing Director of Jyamma Games
Cristina Leontii is the Marketing Director of Jyamma Games. With a mix of creativity and skillful moves, everyday Cristina makes sure to deliver the best performance in raising awareness. Let’s hear her tips in this interview!
I would say I am creative, empathic and positive, very positive.
Our main goal is the happiness of our players.
We offer a 24/7 support and we strive to grow our community through social media. We believe that keeping our players happy will grow our community.
In terms of productivity, tech companies led by women win over those led by men with a ROI of 35%.
Moreover we try to utilise as many marketing channels as possible,
including owned media, paid media and earned media.
As for paid media, we gained our user through the usual mobile channels
such as Google Adwords and through social media with Facebook and Instagram.
In order to reach a wider audience and to raise our brand awareness,
we’re using bigger brand campaigns through online media such as Youtube.
Apart from my passion for video games, I would say I am a true foodie. I like spoiling myself with a good meal and a nice glass of wine.
I’m always looking for new tastes from a variety of cuisines.
When I’m off work, I spend most of my time playing games. Playing games is the starting point to understand mechanics that you can later apply onto other games.